Jose L. Lara, owner of the Elegant Penguin Formal Wear, marked 26 years on September 1st, 2011 in business. In January 1990, he produced his first Bridal and Quinceañera Fair at the El Paso Marriot and then grew to the El Paso Convention Center "Days of Remembrance Bridal & Quinceañera Fair" and is the largest and longest running fair in El Paso. January 15th, 2012 will be his 22nd annual fair with 122 vendors, which will give consumers a variety of vendors to select from for their special event. A Bridal & Quinceañera Guide was started in 2002 with a print of 5 thousand copies and distributed at the Bridal Fair and local vendors only. We are happy to say today we are at 115 thousand copies and approximately 400 locations thru out El Paso and New Mexico and now the only guide in Ft.Bliss. These marketing achievements evolved to help business in our industry, grow and brand their name to the consumer. Jose L. Lara and Aurora Lara are now introducing El Paso's first informative English and Spanish website, www.bridalquinceguide.com. In doing so, we believe this will corner the market in advertising to help enhance growth for our businesses and cut back on consumers leg work in searching for their event needs.